Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

£9.995
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'.

Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.For those looking for a book that will guide you in creating a brand strategy, this book has it all! Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter. uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd.

Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process. Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica. But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity?

I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. Nevertheless, it can give marketers an opportunity to be educated about the important role of graphic designers in the overall branding strategy.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA. One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department.

Don't go into this expecting it to be the branding design bible, but consider it a solid introduction. The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines.

I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points.



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